Country Meadows Retirement Communities

Country Meadows’ website strategy is to provide information about its services and its ten locations to its different audiences. The site was developed with lead generation as the main goal. Great design, continuous SEO, pay-per-click search campaigns and ongoing improvements have made it a success.

Country Meadows markets to seniors and adult children choosing a retirement community. They have 10 locations across two states, with different levels of prospects. This website uses a custom WordPress theme created by iComm. The site was developed with lead generation as the main goal. Our efforts continue to evolve by analyzing data and fine tuning the sales funnels from multiple channels so that we can increase the quality of leads and optimize their acquisition cost. The website also uses a variety of custom forms, many call-to-action zones, SEO-best practices, event and goal tracking for detailed analysis, page speed optimization and more techniques to drive leads. iComm also manages their paid search advertising for their different locations and services.

  • Custom Design
  • Custom WordPress
  • PHP
  • Multiple Third-Party Application Integrations
  • Website Analytic Reporting
  • Search Engine Optimization
  • Paid Search Engine Advertising
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We consider iComm not only a partner, but a guardian and gardener of our search engine marketing and website plans. This team strategically fortifies our programs and tactically grows our effects and success. Each meeting and discussion is productive and collaborative—always with our goals in mind. We appreciate their ability to think big picture and act ground level. We truly see them as an extension of our department.

Mandi Block, Vice President, Advertising & Communications, Country Meadows Retirement Communities