Supplement your SEO efforts with the most cost-effective form of online advertising ... Pay-Per-Click ads.
Search Engine Marketing includes both organic search results which are obtained via Search Engine Optimization (SEO), and paid search efforts. The most cost-effective form of online advertising is using paid search advertising in the form of Pay-Per-Click advertising (PPC).
Pay-Per-Click advertising allows you to show your ads on results for leading search engines like Google, Bing and Yahoo!, and only pay when someone clicks the ad to go to your website. PPC advertising is an excellent supplement to organic search results obtain or not obtained from SEO efforts.
Not only does that means you are able to receive free impressions, but the traffic to your site consists of people actively seeking a relevant topic (keyword). This is a major benefit over banners ads which often show for any topic, regardless of the site the user is on.
Pay-Per-Click advertising allows you to set budgets, target your audience, and even track measurable goals to help you determine the ROI of your SEM budget.
If you are interested in creating a paid search campaign, give iComm a call.